FrontEnd Software Architect | Aserta

Led the FrontEnd architecture of a new B2B self-service platform, designed to automate client acquisition and financial risk visualization.

Overview

As FrontEnd Software Architect at Aserta, I led the development of a comprehensive self-service B2B platform focused on automating client acquisition processes and providing advanced financial risk visualization capabilities. The platform was built with a strong emphasis on user experience, data-driven design, and intelligent automation.

Challenges

The project faced several key challenges:

• Building a scalable application capable of handling complex financial data processing
• Creating an intuitive user experience for complex financial analysis workflows
• Reducing manual configuration overhead for end users
• Accelerating the development timeline to meet aggressive market deadlines
• Transforming complex financial analysis processes into accessible, interactive tools

Solution

I implemented a comprehensive solution that addressed all these challenges:

AI-Assisted Development & Agile Methodologies: Leveraged AI-assisted development tools and agile methodologies to streamline the development process, enabling faster iteration and delivery.

Data-Driven UX with AI Integration: Designed a user experience that integrates Artificial Intelligence to automatically map massive CSV files, eliminating the need for manual configuration by end users. This significantly reduced onboarding time and improved user satisfaction.

Interactive Financial Dashboards: Transformed complex financial analysis processes into intuitive, interactive dashboards that facilitate client decision-making. These dashboards provide real-time insights and enable users to quickly understand and act on financial risk data.

Modern FrontEnd Architecture: Built a scalable FrontEnd architecture using React and TypeScript, ensuring maintainability, performance, and extensibility for future enhancements.

Platform Screenshots

Results

The project achieved significant success:

• 17% Reduction in Time-to-Market: Delivered the MVP one month ahead of the original schedule through efficient AI-assisted development and agile practices
• Improved User Experience: Eliminated manual CSV configuration through AI-powered automation, reducing user friction and onboarding time
• Accelerated Sales Cycle: Interactive dashboards enabled faster client decision-making, directly impacting the sales process
• Enhanced Platform Capabilities: Successfully transformed complex financial analysis workflows into accessible, user-friendly tools