Developer PHP | IDG Online

Combining technical development with SEO strategy to build high-converting e-commerce sites.

Overview

At IDG Online, I bridge the gap between pure coding and digital marketing. My mission was to ensure that every technical decision contributed to the site's visibility and conversion rate.

Challenges

• SEO Limitations: Working with older codebases that were not built with modern search engine requirements in mind.
• Conversion Friction: Identifying and fixing technical hurdles in the checkout process that led to cart abandonment.

Solution

Technical SEO: Refactored the frontend architecture to include semantic HTML and optimized metadata, significantly improving the crawlability of the sites.

Custom Commerce Flows: Built bespoke modules for PayPal integration and discount handling, providing a smoother experience for end users.

Results

• Traffic Growth: Achieved significant improvements in organic rankings for competitive keywords.
• Conversion Increase: Checkout optimizations led to a measurable lift in completed transactions across all managed properties.